How to Define Your Ideal Customer Avatar
If you need to define your Ideal Customer Avatar (ICA), you’re in the right place! This post will teach you the what, when and how of creating an ICA. To me, this should be one of the first things you do after deciding to start your business.
I’m a firm believer that you should first identify your niche, second develop your ICA and then, begin creating content. You will struggle to attract an audience if you don’t clearly define your ideal customer avatar.
Too many people make the mistake of creating random content and hoping it will attract the right audience. Not only is that a waste of time, you are not likely to attract your ICA.
What is an Ideal Customer Avatar?
An ideal customer avatar is a detailed, representation of your one, perfect customer. In other words, your avatar should focus on ONE person and detail everything that you can about them. Although, your target market and your ICA will share similarities, a customer avatar is much more specific.
You and your ICA will “get each other.” For example, your ICA may be a previous version of yourself when you were just starting out, or once you got your first 1,000 email subscribers. As a result, you know where they are and what they are struggling with because you’ve been where they are.
Additionally, since your ICA vibes with you and is attracted to your content, they are very likely to buy your products and courses. Although you will always have a larger audience, your ICA (who is a part of your audience), is who you want to create content for.
Why you should create an ICA
The first step in creating great content that will attract your audience, starts with knowing your ICA extremely well. In fact, if you don’t take the time to clearly define your ICA, you’ll be creating content that will not resonate with your avatar.
Creating an ICA will allow you to focus on specific challenges and struggles that they are facing. As a result, you’ll be able to provide solutions to their challenges, because you know them well. This will allow you to create lead magnets, digital products and/or courses that specifically address and help solve, your ICA’s problems.
How to Create Your Avatar
The best way to create your ideal customer avatar is to do a brain dump of as much information as possible about them. In addition, you ‘ll want to think about who this “person” is and identify as much as possible about them.
When you are working to define your customer avatar, include information on:
- type of work they do,
- family structure,
- their social media habits,
- what they do in their spare time,
- Is your ICA female or male?
- How old is your ICA?
- Where does your ICA live?
- What do they do in their spare time?
- Are they married or single?
- What do they want to learn?
- What city do they live in?
- How much do they earn?
- What do they struggle with?
- Do they have children?
- Which FB groups do they belong to?
- Do they have hobbies?
After you do your brain dump about your avatar, write out a detailed profile to describe them.
Next, I suggest you even give your avatar a name. Also, find a picture on Pixabay, Unsplash, Pexels, or some other royalty free website to represent your avatar. Finally, the more real you can make your avatar, the easier it will be to create content and to relate to them.
Ideal Customer Avatar Example
Here is an example of an ICA profile:
Mary (45) is a single mom of two (2) high school kids. Her kids are very active in school and sports activities. She lives in Evanston, IL and works as an engineer for a Fortune 500 company.
She is a homeowner is comfortably able to pay her bills. Unfortunately, she has racked up about $9,500 in credit card debt and would like to get that paid off.
Mary works 50 hours per week and fortunately she is able to work from home 3 days per week. She earns a six-figure income, however, she is not interested in continuing to work the number of hours that she does for much longer.
Recently, Mary has begun to look at starting a business part-time that could eventually replace her income. She has been doing research on how to start, but is not sure of all of the things systems, tools, etc. that are needed. Mary knows that she wants create digital courses but hasn’t narrowed down her area of focus.
Mary is willing and able to invest in training, tools and courses that will help her get her business started. She wants to be part of a community of like-minded women that are on the same journey that she is.
Yes, You need to get that specific!
The above ICA example shows you how specific you need to get when writing your ICA profile. When you read the profile that you develop for your ICA, you should almost feel like you know them personally. They should almost become three-dimensional.
The more effort you put into crafting your ICA profile, the better you’ll be understand them and serve them.
As a result, completing an ideal customer avatar worksheet is a must. An ICA worksheet will help you get very specific about who your avatar is by asking you a series of questions. As you answer these questions, you will home in on who your ICA is.
Do not skip the ICA profile exercise; doing so will cause you to waste a lot of time and slow your business down!
Need Help Defining Your ICA?
If you need help defining your ICA, I have created a comprehensive workbook to help you. The Define Your Ideal Customer Avatar workbook is specifically designed to help you get crystal clear on who your perfect customer is. See more information below…
Define Your Ideal Customer Avatar Workbook
This comprehensive workbook will help you clearly Define Your Ideal Customer Avatar.
You’ll be guided through a series of exercises that will help you home in on your ICA. Also, I have included a sample ICA profile to show you the level of detail you’ll want to use for your own profile.
Finally, there is space for your to write out your ICA’s profile.