How to Sell Digital Products Online Image

How to Sell Digital Products Online

How to Sell Digital Products Online

I want to teach you how to sell digital products online. It’s actually pretty easy if you know the right steps and execute them.

As an entrepreneur, you have a unique opportunity to create digital products and sell them online. With the rise of e-commerce platforms and the increasing demand for digital products, it has never been easier to start and grow an online business.

From eBooks to courses, from printables to digital art, the possibilities are endless. In this blog post, I’ll share with you some tips and strategies on how to sell digital products online successfully.

How to Create a Winning Digital Product

This is kind of a no-brainer but you need to create high-quality digital products. Your products should be visually appealing, easy to use, and offer value to your target audience. You’ll also want to give your digital product an intriguing (but descriptive), title/name. 

Also, make sure it is apparent who the product is for and what it does, so that it attracts your intended audience.

You might be thinking  “Ok, Rhonda, that’s great advice, but what digital product should I create to sell?” I’m glad you asked that, keep reading…

Choose Your Product

Before you can begin selling digital products, you need to decide what you want to sell. Consider your niche and think about the types of products that would resonate with your target audience.

Use the following to help determine products you could or should create to help your audience:

  • What questions does your audience ask you?
  • What is your audience struggling with?
  • What are they searching for on Quora, Google, or YouTube?
  • Visit answerthepublic.com, then enter your area of expertise to find out what questions are being asked

Once you gather the information above, you can then come up with ideas for products you are qualified to create.

Digital Product Ideas

You can create digital products in various formats, such as PDF, audio files, video courses, or software, depending on your expertise and target audience.

Here are a few formats for digital products that you can create:

  • Planners
  • Checklists
  • Swipe Files
  • eBooks
  • Printables
  • Low or Medium Content Books
  • Mini-courses
  • Webinars
  • Masterclasses
  • Templates

Once you decide on your product idea and format, ensure that it aligns with your brand and your unique set of skills before you decide to go all in and create it.

Make sure to test your products and get feedback from beta users before launching them publicly.

After you have researched the digital product, made sure that your target audience wants it, created it, and had a beta group test it, now it’s time to start selling it.

But where are you going to sell it?

 

This post contains affiliate links. If you use these links to purchase something I may earn a commission, at no additional cost to you.

Where to Sell Digital Products

First things first, choose the selling platform that is right for you. There are lots of e-commerce platforms out there, such as Etsy, Gumroad, etc. Many women entrepreneurs selling digital products swear by Etsy.

Not only is it a global marketplace, but it’s also fantastic for selling printables and artistic designs. Plus, the fees are relatively low, making it an attractive option for beginners. Other popular platforms include Shopify, Podia, SendOwl, DPD and Koji.

Each platform has its own pros and cons, so it’s important to do your research and find the one that fits your business needs the best. When selecting a platform, consider aspects such as organic search traffic, pricing, ease of use, customization options, and available integrations with other tools, such as email marketing software and payment gateways.

Additionally, you can sell digital products using landing pages provided by LeadPages, ClickFunnel, ConvertKit, etc. These sites give you the convenience of hosting your sales page without needing your own website.

If you already have an audience, a website, and a way to drive traffic, you can also sell digital products on your website. You would simply create a sales page that contains a checkout cart such as one that can be created by ThriveCart, and you are good to go.

Optimize Your Website for Conversions

Once you attract visitors to your website, you want to make sure that they convert into paying customers. To do that, you need to optimize your website for user experience and ease of purchase.

Make sure your website is easy to navigate, has a clear value proposition, and a call-to-action on each page. Use customer reviews and testimonials to build trust with your potential customers, and offer discounts or free trials to encourage them to take action and buy your digital product.

Pricing Your Digital Product

Now, let’s talk about pricing. Determining a price for your digital product can be difficult, but it’s essential to know what your product is worth. Take into account the time and resources invested to create your product, competitor prices, and other overhead costs.

One of the best ways to find out what price to set for your product is to search for comparable products on Etsy, Facebook, or Instagram. Look at the sales prices, what they are offering, and how it compares to yours. Additionally, you can do a Google search for products that are similar to yours.

Don’t be afraid to experiment with pricing to find what works best for you and your audience.

Develop a Marketing Strategy

Selling digital products online requires a solid marketing plan. You can use various channels to promote your business and products, such as social media, email marketing, or paid advertising.

Identify your target audience, their pain points, and how your products can help solve their problems. Create compelling messages and visuals that resonate with your audience and drive them to your website or online store.

The Rule of 7

When it comes to your marketing strategy for your digital product, the rule of seven is definitely going to apply. Simply put, the rule of seven suggests that people will need to see your offer (at least 7 times) before they buy. This is especially true since your ideal customer is likely seeing lots of ads in their social media feeds, on YouTube, Google, etc. So, don’t get frustrated if people don’t buy right away.

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    Selling Digital Products Online is an Iterative Process

    Continuously analyze and improve your results. You need to track your key performance indicators, such as traffic, conversion rate, average order value, and customer lifetime value.

    Use tools like Google Analytics to gather data, and make data-driven decisions to improve your digital products and marketing campaigns. Keep testing and experimenting until you find what works best for your business.

    Conclusion

    Selling digital products online can be a lucrative and fulfilling business. Whether it’s a side hustle or a full-time venture, there’s plenty of opportunity to grow your business.

    By focusing on your chosen marketplace, marketing, list building, product testing, and pricing, you can achieve success in selling digital products. Continuously analyze and improve your results and you can grow a successful online business that provides value to your customers and generates revenue for you.

    Remember that building a business takes time and effort, so be persistent and passionate about what you do.

    If you’re looking for a way to share your knowledge with an audience, help them achieve their goal and make some money at the same time, start creating and selling digital products.

    Get started today and see where the journey takes you!

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